AT&T’s WarnerMedia Aims To Roll Out New Streaming Service

Almost 4 Months after being purchased by AT&T, WarnerMedia is creating plans for a streaming TV offering that will be traded directly to clients. WarnerMedia, the part of AT&T that comprises Turner, HBO, and Warner Bros, declared the new business this week. It will roll out in the quarter four of 2019, claimed John Stankey, WarnerMedia CEO, to the media in an interview.

It has the capability to be a direct contestant to Amazon Prime Video, Netflix, and the upcoming streaming service by Disney. The service will be developed on the success of HBO Now, which streams on-demand and live HBO shows via smart TVs and apps.

“Our service will begin with the genre defining shows along with HBO shows that users crave. On top of that we will bundle content from Warner Bros and Turner with their profound brand associations that meet both mass audiences and diverse interests,” Stankey claimed to the media in an interview.

Speaking of streaming services, earlier ESPN claimed that it will roll out a paying streaming offering, claimed Bob Iger, Disney CEO, to the media in an interview. ESPN Plus will be obtainable as fraction of a refurbished ESPN mobile application, without offering a precise roll out date, Iger claimed.

With a single application, consumers will be allowed to bypass their television operator to view almost 10,000 sport events per year whose rights were brought by ESPN’s parent firm, Disney. “The highlights and scores will be enhanced with better video quality, better audio, and better user interface along with essentially more personalization and customization,” Iger claimed to the media in an interview.

“Apart from that, you will be allowed to watch streamed live ESPN networks on the same application, provided you are a user to one of the offerings such as non-traditional or traditional,” he further added.

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